Spotify is now serving to NFT-based communities to unlock unique content material through token-gated playlists, based on a sequence of tweets by Kingship, a metaverse band below Common Music Group.
The pilot challenge is restricted to sure areas and is at the moment accessible solely to Android customers within the US, the UK, Germany, Australia, and New Zealand. iPhone customers can’t entry the function, as a result of Apple restricted the functionalities of NFTs final 12 months.
Underneath the pilot, Kingship has launched a particular playlist that may solely be accessed by Kingship key card NFT holders.
The playlists are unlocked through NFTs, and the method includes linking your crypto pockets, akin to Metamask, Belief Pockets, Rainbow, Ledger Dwell, or Zerion, to authenticate the NFT that unlocks the playlist.
Different communities akin to Overlord, Fluf, and Kevin Rose’s Moonbirds have additionally launched playlists that may be unlocked by their respective token holders.
Spotify Confirms Challenge
Spotify has confirmed the pilot and commented on Kingship and Overlord’s tweets with out divulging any additional particulars. The corporate mentioned in an announcement that they routinely conduct assessments to reinforce the consumer expertise.
The assertion reads: “At Spotify, we routinely conduct a number of tests in an effort to improve our user experience. Some of those end up paving the path for our broader user experience, and others serve only as important learnings. We have no further news to share on future plans at this time.”
This pilot signifies that Spotify might quickly supply extra content material, together with songs, albums, or podcasts that could possibly be token gated.
Final 12 months, the corporate printed web3-related job listings within the engineering and advertising and marketing departments, suggesting that it has been exploring using Cryptocurrency ledger expertise.
The announcement of the NFT-gated playlists pilot comes simply earlier than Spotify’s Stream On occasion on March 8. The occasion might present extra info on Spotify’s plans to include NFTs into its platform.
What’s extra, the pilot comes after Spotify experimented with a profile function in Might 2022, permitting artists to advertise their digital artwork.
This pilot program demonstrates that Spotify might have the required expertise in place to supply a better vary of content material, akin to songs, albums, or podcasts that might require token authentication.
In a down market the place sentiment is low as a result of crypto winter and all of the related scams akin to FTX and Voyager have knocked confidence, it’s nice to see manufacturers like Spotify testing out NFTs.
And though, it’s not clear precisely what it entails, it’s hoped that the corporate will elaborate on this additional throughout its upcoming occasion. That mentioned, it’s nonetheless tremendous bullish that Spotify is piloting NFTs.
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