MoonPay Expands Its Web3 Choices With Nightshift Acquisition

The Alpha:

• cryptocurrency funds turned Web3 infrastructure firm MoonPay has simply acquired Web3 inventive company Nightshift, rounding out its suite of providers for manufacturers constructing into Web3, in response to a press release shared with non-fungible token now.
• With this newest acquisition, MoonPay believes it will likely be capable of present an entire set of providers to its present and future shoppers, providing “world-class, end-to-end support,” as talked about by MoonPay CEO Ivan Soto-Wright within the media launch.
• In gentle of this acquisition, the Toronto-based Nightshift is rebranding to Otherlife. Crucially, Nightshift’s present shoppers will see no interruption of providers, because the company will proceed to serve mentioned shoppers underneath this new title.

Why it issues

With MoonPay’s acquisition of Nightshift, the Web3 infrastructure firm has simply introduced certainly one of Web3’s primary inventive businesses into the fold. As Nightshift, the company dealt with creatives for Web3-native shoppers starting from Coinbase, Adam Bomb Squad, OpenSea, and extra. Exterior of Web3, the company has additionally offered branding, design, and Web3 product technique work for shoppers starting from Arsenal Soccer Membership, Shopify, Playboy, and extra.

Talking on the acquisition, MoonPay CEO Ivan Soto-Wright gave glowing reward for the recently-acquired inventive company. “With the addition of Otherlife, we can provide companies, brands, and creative agencies with world-class, end-to-end support to unlock new revenue through groundbreaking Web3-based products, experiences and ideas,” he mentioned within the media launch. “I’ve been a great admirer of everything Perrow, Moodie and the team at Otherlife have created. And I’m excited about what we’ll build together.”

Shifting ahead, the company might be often known as Otherlife, and is slated to serve a few of the world’s largest manufacturers, Web3 or in any other case, as MoonPay works towards its long-standing aim of onboarding the world into Web3 by its present and future shopper base of manufacturers. “Reflecting our continued focus on innovation and creativity, Otherlife’s brand is a renewal of our commitment to providing cutting-edge creative solutions and our dedication to staying at the forefront of the web3 industry,” mentioned Otherlife Inventive Director and Co-Founder Michael Moodie in a press release shared with non-fungible token now. “We will continue to push the boundaries of what’s possible while staying true to our genesis values,” he mentioned.

What’s subsequent

With the mixed experience of this new pairing, legacy manufacturers contemplating taking the plunge into Web3 could be hard-pressed to discover a firm extra able to making these first steps into new territory rely than MoonPay. All through 2022, MoonPay has massively expanded its suite of providers to make sure it’s capable of assist make getting into Web3 as straightforward as potential for its present and future clientele. As an example, June 2022 noticed MoonPay launch HyperMint, a wise contract platform that goals to make the method of minting NFTs as straightforward as potential for people and full-scale firms.

For Otherlife, a lot of the thrill following its acquisition will be traced again to MoonPay’s give attention to making getting into Web3 as frictionless an expertise as potential. Via MoonPay’s partnership with Common Parks and Resorts, MoonPay was capable of publically reveal to park attendees simply how straightforward NFTs are to work together with because of its seamless utilization of POAP NFTs. “MoonPay’s wallets, smart contracts, on-ramps, and growing infrastructure provide endless support for our growing roster of clients,” mentioned Otherlife CEO and Co-Founder Michael Perrow in a press release shared with non-fungible token now. “We look forward to extending our bespoke offerings and providing true end-to-end solutions for AAA brands.”

However wait, there’s extra:

Editor’s word: non-fungible token now has a monetary relationship with MoonPay.