Malibu Files Patent to Crack Open NFT Initiatives

    Malibu files patent to open up NFT initiatives, including operating a virtual bar that includes a home delivery service

    The Absolut Company requests to trademark Malibu⁠—its top-selling Caribbean rum⁠—for use in the virtual reality world of NFTs.

    Quick Take: 

    • Malibu files patent to offer virtual alcoholic and non-alcoholic beverages, NFTs, mobile app software, and virtual bars and restaurants for home deliveries.
    • The application was filed with the United States Patent and Trademark Office (USPTO).
    • The big brand also hopes to launch an NFT marketplace for digital media and virtual assets.

    Malibu’s Web3 Wishlist to the USPTO

    The Absolut Company is working toward launching virtual versions of one of its world-famous alcoholic favorites, Malibu.

    The brand’s trademark application to the USPTO offers NFTs of virtual beverages, bars, and restaurants that open up home deliveries, and mobile app software.

    In addition, Malibu intends to create cloud-based solutions for cryptocurrency and NFT trading, storage, and transfers.

    Malibu will also be working toward launching an NFT marketplace for its digital media and virtual assets.

    Drink Brands Pouring Out Web3 Ideas

    Malibu is no stranger to the Web3 world. The famous alcohol brand previously held a virtual reality experience at the Coachella festival, offering users Malibu goods and the chance to win NFT wearables through Absolut.Land in Decentraland.

    Other branded beverages are also registered trademarks in the Web3 realm. Del Monte recently filed numerous trademark applications in the Metaverse and NFT space, among others.

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